Difference Between Advertising and Marketing
There is much you can do yourself, because so much of what makes a website successful concerns the content on it, and this remains the biggest driver of traffic – more so than technical SEO tactics and ‘secrets’. If it’s relevant useful content, search engines like lots of text too, but it must berelevant. Fancy graphics and visual effects please many designers, but not customers. Over-complicated design puts people off, and gets in the way of reading and absorbing the information that people are seeking. It may be possible for you to recover some of the cost of the newsletter by selling some advertising space, but be careful about the type of suppliers you include so as to avoid detracting from the image you are presenting.
Choosing a social media platform to focus your online advertising efforts on can be complicated. But once you narrow down your target audience, you’ll … Read More