Organisational structure by product
I used to work with a client who bought mugs in Morrocco and sold them in the UK. He just bought mugs, and then, later on, ordered some to his own design. Maggie from BakeitFreeFrom sells kits for people to make allergen-free vegan cakes at home. The cosmetic and wellbeing industry has shifted over the years to focus on natural ingredients and sustainable themotorettes.com practices, which aligns with the rise in eco-friendly products. Authenticity is crucial, however, and any business looking to infiltrate this industry must be able to prove that sustainability is a genuine ethos and passion for their brand. Touting the eco-friendly message for ‘trendy’ purposes is easy to spot and instantly paints brands as disingenuous.
Or it might make sense to take the opposite approach, setting a high price that early adopters will be prepared to pay to get hold of a new and exclusive product. Some … Read More